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Both at an international and organizational level, understanding the values, etiquettes and protocol of different cultures can positively influence your dealings in the worldwide market place. Corporations are becoming information based, electronically connected and globally interdependent. The focus on globalization is driving organizations to use communicationa.

Importance of Communication in Sales. Good communication skills are imperative for any business. In fact, these skills can often mean the difference between success and failure. Communication is vital in an organization because it not only connects them to members from other departments, branches but around the world. Importance of communication in sales. Like any employees, the sales person needs to be appreciated and recogni.